Strategy Insight Creative

// Poppy Party at Downing Street

As custodians of the annual Remembrance activities and the Poppy Appeal, The Royal British Legion, along with beneficiaries and guests, were invited to Downing Street. We were proud to accompany The Royal British Legion to a reception with the Prime Minister, David Cameron, for the official launch of its Poppy Party campaign.

Approach

This short news report was filmed in the morning, edited in the afternoon, and live on The Royal British Legion’s YouTube channel by 4pm the same day; broadcast-quality b-roll was also distributed to the national press via RAW FTP.

Results

The Royal British Legion was delighted with the results we achieved and the corresponding uplift in visitors to its YouTube channel.

Get in touch

If you need a high profile event capturing and you would like to discuss how our video strategy, production and distribution solutions deliver, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion