Strategy • Insight • Creative
// RBL Profile Film
Whilst many people understand what The Royal British Legion does, we were asked to develop awareness of its activities and role with a new video.
We developed the initial strategy for the production, designed to explain the breadth of The Royal British Legion’s work to the public. We also wrote the script, provided cast and crew, and used a green screen with cutting-edge camera tracking technology to ensure the realism of the virtual studio we had created.
The video was distributed via YouTube and embedded on The Royal British Legion’s website, in the About Us section. The film attracted more than 20,000 viewers on YouTube.