Strategy Insight Creative

// RBL Profile Film

Whilst many people understand what The Royal British Legion does, we were asked to develop awareness of its activities and role with a new video.

Approach

We developed the initial strategy for the production, designed to explain the breadth of The Royal British Legion’s work to the public. We also wrote the script, provided cast and crew, and used a green screen with cutting-edge camera tracking technology to ensure the realism of the virtual studio we had created.

Results

The video was distributed via YouTube and embedded on The Royal British Legion’s website, in the About Us section. The film attracted more than 20,000 viewers on YouTube.

Get in touch

If you would like to engage many thousands of people with your brand message, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion