Strategy Insight Creative

// Poppy Spend

As part of a major digital and video Royal British Legion PR campaign to help explain how money donated is used, we suggested doing things a little differently…


With our creative hats on, we devised and created this lovely 2D animation along with a new website It is designed to help engage Poppy Appeal donors and explain, in a stimulating manner, how their money is spent.


The film has been a huge success in schools, helping children understand the importance of the work of The Royal British Legion. The Royal British Legion was delighted with the final production.

Get in touch

If you would like to discuss using a variety of strategic and creative video and animation treatments in your future campaigns, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"The Royal British Legion asked RAW to help them develop the charity’s video output in an innovative way. The result was a body of content that has changed how people perceive us, from an old man’s club to a charity that is still relevant in the 21st Century."

Amy Gregson
The Royal British Legion