Strategy • Insight • Creative
// Poppy Spend
As part of a major digital and video Royal British Legion PR campaign to help explain how money donated is used, we suggested doing things a little differently…
With our creative hats on, we devised and created this lovely 2D animation along with a new website http://poppyspend.britishlegion.org.uk. It is designed to help engage Poppy Appeal donors and explain, in a stimulating manner, how their money is spent.
The film has been a huge success in schools, helping children understand the importance of the work of The Royal British Legion. The Royal British Legion was delighted with the final production.
Get in touch
If you would like to discuss using a variety of strategic and creative video and animation treatments in your future campaigns, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.