Strategy Insight Creative

// The Poppy Shop

The Royal British Legion’s Poppy Shop sells branded merchandise such as jewellery, bags and clothing to raise money for their charitable activities. Working with The Royal British Legion, we looked at ways in which we could promote this merchandise via


As part of the strategy for the project, we created twelve individual product films from a range of merchandise offered by The Royal British Legion. In the films, we featured the intricate product details, providing potential customers with a rounded view of the products.


This thinking added a fresh dimension to The Royal British Legion’s ecommerce site (, which is also widely welcomed by customers.

Get in touch

If you would like to discuss how we could help develop your ecommerce site with product animations and short films, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion