Strategy Insight Creative

// Poppy Selfie

2014 marks the centenary of the beginning of World War I and our client, The Royal British Legion, wanted to make the Poppy Appeal even more of a success. Part of their online drive for public engagement was the rollout of their #poppyselfie hashtag – encouraging supporters to post ‘selfies’ of themselves wearing their Poppies on the Legion’s social media.


In order for this film to appeal to a wide audience, RAW recognised that it needed to be fun, inclusive and current. In keeping with current trends and knowing the importance of the poppy as a symbol, we went out on the streets to film lots of people of all ages and races holding a giant Poppy with a view to creating a super snappy montage in post production.


The Royal British Legion now has a fun and modern short promo that they can use to engage with the public and inspire donations. We hope that the #PoppySelfie will now be an integral part of the Poppy Appeal every year.

Get in touch

If you are in need of a short and fun promo and would like to discuss strategy, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion