Strategy Insight Creative

// Poppy Appeal Launch

One of the biggest events for The Royal British Legion each year is the launch of the annual Poppy Appeal. As The Royal British Legion’s preferred digital strategy, production and distribution agency, it is our job to film it.


For this Poppy Appeal campaign, we were asked to film The Royal British Legion’s Poppy Appeal launch in Trafalgar Square, featuring stars Alesha Dixon and Pixie Lott. We used a four-camera HD outside broadcast truck, twenty-six crew and one 100sqm LED screen so visitors to the event could see the action live. The programme was mixed on-site and features a number of exciting VTs detailing the great work that The Royal British Legion does.


We had a 2-minute highlights edit ready the very same evening for distribution on social media sites and news channels such as Sky and the BBC. The production was considered a great success by The Royal British Legion.

Get in touch

If you need assistance planning and filming a large, live event, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion