Strategy • Insight • Creative
// Poppy Appeal Launch
The annual Poppy Appeal launch is always one of the largest events in the calendar for The Royal British Legion. For 2013, we worked closely with The Royal British Legion to plan the launch event at RAF Northolt.
We provided full HD outside broadcast facilities, four cameras and a 22ft crane to cover the Poppy Appeal launch concert at RAF Northolt. We celebrated the event with live performances from The Saturdays, X Factor’s Luminites, Union J and The Royal British Legion’s homegrown band, The Poppy Girls. From the live recordings, we created this presenter-led highlights edit, distributed the following day across The Royal British Legion’s social media channels. We also developed branded stings and idents for the VT content that was played-in during the show.
We managed to produce a 2-minute highlights edit ready for distribution across news channels and social media by the end of the same day. The Royal British Legion was delighted with the entire production, which was viewed all around the world.