Strategy • Insight • Creative
// Pedal to Paris
One of the many Royal British Legion events throughout the year, the Pedal to Paris charity event was conceived as a means to raise funds and awareness of The Royal British Legion’s important work supporting our Service personnel.
We joined the 300 hundred cyclists to film and produce a highlights package and 30-minute souvenir DVD. One of our editors travelled with the team to produce daily edits that we distributed through social media each evening.
The film has helped achieve a sustained uplift in applicants for the ride, but is also an effective marketing asset that will be used for years to come.