Strategy Insight Creative

// Pedal to Paris

One of the many Royal British Legion events throughout the year, the Pedal to Paris charity event was conceived as a means to raise funds and awareness of The Royal British Legion’s important work supporting our Service personnel.

Approach

We joined the 300 hundred cyclists to film and produce a highlights package and 30-minute souvenir DVD. One of our editors travelled with the team to produce daily edits that we distributed through social media each evening.

Results

The film has helped achieve a sustained uplift in applicants for the ride, but is also an effective marketing asset that will be used for years to come.

Get in touch

If you are staging a large-scale charity event and need an experienced team of professionals on your side, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"The Royal British Legion asked RAW to help them develop the charity’s video output in an innovative way. The result was a body of content that has changed how people perceive us, from an old man’s club to a charity that is still relevant in the 21st Century."

Amy Gregson
The Royal British Legion