Strategy • Insight • Creative
// Money Force
Money Force is an online financial advice service aimed at Service and ex-Service personnel to help them better manage their finances. We were asked to help promote this great initiative through the medium of high-quality video.
As you will see in the film, we were tasked with filming Dame Kelly Holmes for the opening piece to camera. This was followed by casting, directing and filming eight case studies against a green screen. These case studies were then edited and cut, ready for distribution on the website. We also created a website walk-through animation to complement Dame Kelly Holmes’ introduction.
The film was deemed a great success by both Money Force and The Royal British Legion, and it continues to build awareness amongst Service and ex-Service personnel. If you would like to find out more about Money Force, please visit MoneyForce.org.uk.