Strategy Insight Creative

// Money Force

Money Force is an online financial advice service aimed at Service and ex-Service personnel to help them better manage their finances. We were asked to help promote this great initiative through the medium of high-quality video.


As you will see in the film, we were tasked with filming Dame Kelly Holmes for the opening piece to camera. This was followed by casting, directing and filming eight case studies against a green screen. These case studies were then edited and cut, ready for distribution on the website. We also created a website walk-through animation to complement Dame Kelly Holmes’ introduction.


The film was deemed a great success by both Money Force and The Royal British Legion, and it continues to build awareness amongst Service and ex-Service personnel. If you would like to find out more about Money Force, please visit

Get in touch

If you would like discuss creating compelling content for your website, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"The Royal British Legion asked RAW to help them develop the charity’s video output in an innovative way. The result was a body of content that has changed how people perceive us, from an old man’s club to a charity that is still relevant in the 21st Century."

Amy Gregson
The Royal British Legion