Strategy • Insight • Creative
// London Poppy Day Launch
We get to work with a range of high-profile celebrities and government officials each year to promote The Royal Legion’s work and 2012 was no exception, as we were asked to film the Mayor of London.
With pre-agreed protocols and a clear strategy in place, we filmed the London Mayor, Boris Johnson, as he launched London Poppy Day 2012, from HMS Severn. We used innovative filming techniques and equipment to gather some amazing shots from the Royal Marine’s RIB boat as we took down the Thames at break-neck speed. The appeal aimed to raise £1m in just one day.
This edit was rapidly produced and distributed on the same day of filming which helped The Royal British Legion achieve its fundraising goal.