Strategy Insight Creative

// London Poppy Day Launch

We get to work with a range of high-profile celebrities and government officials each year to promote The Royal Legion’s work and 2012 was no exception, as we were asked to film the Mayor of London.


With pre-agreed protocols and a clear strategy in place, we filmed the London Mayor, Boris Johnson, as he launched London Poppy Day 2012, from HMS Severn. We used innovative filming techniques and equipment to gather some amazing shots from the Royal Marine’s RIB boat as we took down the Thames at break-neck speed. The appeal aimed to raise £1m in just one day.


This edit was rapidly produced and distributed on the same day of filming which helped The Royal British Legion achieve its fundraising goal.

Get in touch

If you require an event filming, producing and distributing super-fast, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion