Strategy Insight Creative

// London Poppy Day

With a target of raising £1m across London in just one day, London Poppy Day is one of the most ambitious charity fundraising events in the UK. We were asked to film the events of the day.


With a four-camera crew and full HD outside broadcast facilities, we set out on an action- packed day, travelling across the capital, capturing a whole range of events. Everyone from Strictly Come Dancing stars in Covent Garden, to pop stars and bands at Heathrow, through to the Prime Minister receiving the first Poppy at Downing Street.


With everything captured on video and distributed through a range of social media channels, The Royal British Legion was delighted. We even managed to produce a 2-minute highlights edit, all ready for distribution to news channels and social media the same evening.

Get in touch

If you are organising a number of events that require filming, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion