Strategy • Insight • Creative
// London Poppy Day
With a target of raising £1m across London in just one day, London Poppy Day is one of the most ambitious charity fundraising events in the UK. We were asked to film the events of the day.
With a four-camera crew and full HD outside broadcast facilities, we set out on an action- packed day, travelling across the capital, capturing a whole range of events. Everyone from Strictly Come Dancing stars in Covent Garden, to pop stars and bands at Heathrow, through to the Prime Minister receiving the first Poppy at Downing Street.
With everything captured on video and distributed through a range of social media channels, The Royal British Legion was delighted. We even managed to produce a 2-minute highlights edit, all ready for distribution to news channels and social media the same evening.