Strategy Insight Creative

// Lights Out

As part of The Royal British Legion’s remembrance of the centenary of World War I, they required a short promotional video to engage audiences and encourage them to participate in ‘Lights Out’, a nationwide memorial event.


Alongside the Legion’s retail partner Marks and Spencer’s media campaign, the ‘Lights Out’ campaign was based around the sale and lighting of branded candles. A variety of Legion supporters, including some famous faces and veterans, agreed to be filmed for the piece. The black infinity background and minimal lighting was a considered approach to create a thoughtful atmosphere and emphasise the candlelight as the focal point of the piece.


The video was pushed as a YouTube advert and through The Legion’s social media to promote the event and their retail partnership. The campaign is currently running.

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"RAW is a thoroughly impressive outfit. We’ve used them on projects large and small, and they have delivered on time, on brief, and on the money. Not only have they produced some superb pieces of online creative that have driven our cut through and engagement, they've also left behind a thoroughly satisfied client. We'd highly recommend them."

Robert Lee
The Royal British Legion