Strategy Insight Creative

// D-Day Veteran Case Study

2014 marked the 70th Anniversary of the D-Day landings and in honour of this occasion our client, The Royal British Legion, returned to the Normandy beaches with D-Day veteran, Len Bloomfield. Our brief from The Legion was to create an original piece film that would still be relevant long after the news cameras had left.

Approach

We wanted to give the viewer a glimpse of what it was truly like to be a part of the Normandy Landings 70 years ago. In order to achieve this, we created a soundscape of Len discussing the landings and what the experience was like, featuring sound effects that created the atmosphere of the events he was describing. This was contrasted with imagery of the beaches as they stand now; the serenity of the landscape juxtaposed with the turmoil and emotion of such a violent day. We also produced matched photos of the landings from 1944 with scenes from today, further linking past and present as we encourage remembrance of those who fought that day.

Results

This D-Day case study not only describes the invasion of Normandy, but also conveys the lasting legacy that peace Servicemen, such as Len, leave behind. The success of D-Day was the catalyst in securing the Allied victory in the Second World War and part of the reason why the world is the way it is today. This film can now be used to help us remember why we show respect and support to past and present people of the Armed Forces.

Sadly, Len passed away on 10th November 2014.

Get in touch

If you are looking for a film that will stay relevant in years to come and would like to discuss strategy, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"The Royal British Legion asked RAW to help them develop the charity’s video output in an innovative way. The result was a body of content that has changed how people perceive us, from an old man’s club to a charity that is still relevant in the 21st Century."

Amy Gregson
The Royal British Legion