Strategy Insight Creative

// Cassidy Little

This film for The Royal British Legion follows the story of Lance Corporal Cassidy Little. Utterly compelling viewing for anyone that admires the bravery and resilience of our Service personnel.

Approach

With a clear goal to communicate the great facilities and work that The Royal British Legion provides to help Servicemen and their families every day, this 3-minute film is a single-shot interview. Delivered with superb professionalism by Lance Corporal Little, who lost his lower right leg because of an improvised explosive device (IED) blast in 2011.

Results

The video was widely acclaimed and both The Royal British Legion and Lance Corporal Little were delighted. Lance Corporal Little later played the lead role in The Royal British Legion’s theatre project Bravo 22 Company, where he was cast as Charlie in ‘The Two Worlds of Charlie F’ at the Theatre Royal Haymarket.

Get in touch

If you need to tell a compelling story through the medium of film or animation, and you would like to discuss a range of options, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"The Royal British Legion asked RAW to help them develop the charity’s video output in an innovative way. The result was a body of content that has changed how people perceive us, from an old man’s club to a charity that is still relevant in the 21st Century."

Amy Gregson
The Royal British Legion