Strategy • Insight • Creative
// MediCinema Ident
As part of MediCinema’s mission to create viewing experiences for patients in hospitals and places of care, we collaborated with it and The Royal British Legion (sponsors of the facility) to create a clear brand strategy that was integrated within the viewing experience.
We carefully modelled the actual cinema at Headley Court and using cutting-edge 3D software, created a realistic fly-through of the facility to be used as an ident before all films.
The ident is now a key part of the communications strategy for MediCinema, used before all films to help communicate its unique offering.