Strategy • Insight • Creative
// Wireless Festival Promo
To help promote the prestigious Yahoo! Wireless festival of 2013, global concert brand Live Nation commissioned RAW to produce a commercial-quality film to promote ticket sales.
We carefully storyboarded and executed a top quality motion graphics film to promote the festival. This film featured parkour artists and an actor filmed against studio green screen, composited as silhouettes in the final film.
A stylish and hard-hitting animated film was created that was perfectly on brand, matching all other promotional activity. The film delivered a significant uplift in ticket sales.