Strategy Insight Creative

// Magic Summer Live Commercial

Live Nation, the world’s largest concert promoter, wanted to inspire action and motivate people to buy tickets for a new event.

Approach

We carefully storyboarded and executed this top quality commercial film on a budget, taking care of casting, locations, crewing, equipment, logistics and digital delivery to TV and cinema. We used Dr. Fox of Magic FM, for the voiceover.

Results

The film was widely regarded as a stylish and effective commercial that was on brand, matching other promotional activity. Following cinema and TV screenings, a significant increase in ticket sales was achieved.

Get in touch

If you need to increase sales and would like to discuss how our video strategy, production and distribution solutions can assist, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"Working with the team at RAW is a genuine pleasure. They understand our industry and most importantly how we engage with our audiences. But what I really like is how hard they work at delivering exactly what we want."

Alex McCuaig
Live Nation