Strategy • Insight • Creative
// Download Festival Promo
Live Nation commissioned RAW to produce an outstanding, innovative and immersive film to promote the festival.
We decided to really get under the skin of the typical Download festival-goer and film the experience from their point of view. Using cinematic HD DSLRs at the festival location, we planned out some great scenes and constructed an edit to amaze viewers, making the ticket purchase a no-brainer.
This unique film and record of the festival achieved a huge uplift in ticket sales.