Strategy • Insight • Creative
// ASDA Case Study Film
Our client Corporate Culture were looking to produce some highly effective case studies around how their ‘How on Earth‘ consultancy arm had impacted on their customers’ businesses. How On Earth is a new section of their organisation dedicated to sustainable behaviour change helping private, public and third-sector organisations deliver commercial and social high-impact campaigns. RAW were delighted to be commissioned to undertake the work.
The case studies were approached with a clean, simple style, agreed in the planning stage. The interviews was shot in a plain white space to fit with How On Earth’s minimal look, which was then enhanced with graphics to emphasise key points of the dialogue. By highlighting key messages with these graphics, we were able to get across the interviewee’s message in the most clear and concise way, really driving home their thoughts. We also used relevant cutaways of the store to highlight the impact that these new sustainability and community goals were having at ASDA.
The final film is highly effective in showcasing the successful client relationship and impact that Corporate Culture had with their customer. It serves as a fantastic sales tool for winning new business as the story is so authentic and underlines all of the USPs of their offering.
Get in touch
If you would like to discuss creating a video that highlights your organisation’s USPs and product offerings, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.