Strategy • Insight • Creative
// Numbrs TV Commercial
Centralway required a television commercial to promote their mobile banking application, Numbrs. Their aim is to establish themselves as the premium brand in banking services and entice further customers to use their app. The commercial has aired on primetime TV in Germany with other countries, including the UK, to follow soon.
We felt that the best approach for the commercial would be a live action film based around iconic London locations – the visuals meet with the brand values and will resonate with the target demographic. The sophisticated, premium and timeless feel presents Centralway Numbrs as an innovative, high-end product that brings private banking to the masses.
Our clients are proud of the final commercial and it has been very well received following airing in Germany. The piece perfectly embodies the brand values of Centralway and will act as a great asset for their marketing drives. We look forward to seeing the advert on UK television soon.