Strategy Insight Creative

// Numbrs TV Commercial

Centralway required a television commercial to promote their mobile banking application, Numbrs. Their aim is to establish themselves as the premium brand in banking services and entice further customers to use their app. The commercial has aired on primetime TV in Germany with other countries, including the UK, to follow soon.

Approach

We felt that the best approach for the commercial would be a live action film based around iconic London locations – the visuals meet with the brand values and will resonate with the target demographic. The sophisticated, premium and timeless feel presents Centralway Numbrs as an innovative, high-end product that brings private banking to the masses.

Results

Our clients are proud of the final commercial and it has been very well received following airing in Germany. The piece perfectly embodies the brand values of Centralway and will act as a great asset for their marketing drives. We look forward to seeing the advert on UK television soon.

Get in touch

If you’re thinking about producing a commercial for your business or brand, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"We presented RAW with a very complex live webcasting brief but they pulled it off in a very short time-frame with great skill, professionalism and a brilliant sense of humour. They were a joy to work with and played no small part in helping to make our event a huge success."

Jenny Fairweather
Taylor Herring / UKTV