Strategy • Insight • Creative
// Get In The Game
West Ham’s principle shirt sponsor Alpari FX came to us through BrandFan agency Capitalize to help them create a high-end commercial that would launch the London club’s new home kit for the 2014/15 season and introduce the financial traders’ products to its fans.
In one of our most challenging and ambitious films to date, we were keen to draw parallels between the skills required to make it as a first team player, and those required to be successful on the client’s trading platform. This would help us appeal to the target demographic, place the brand in the forefront of the film and showcase some stunning photography and motion graphics.
The commercial has been extremely well received by the client, Alpari, and West Ham’s fans and staff. The campaign is currently live, but we’ll report back with results soon!