Strategy Insight Creative

// Get In The Game

West Ham’s principle shirt sponsor Alpari FX came to us through BrandFan agency Capitalize to help them create a high-end commercial that would launch the London club’s new home kit for the 2014/15 season and introduce the financial traders’ products to its fans.

Approach

In one of our most challenging and ambitious films to date, we were keen to draw parallels between the skills required to make it as a first team player, and those required to be successful on the client’s trading platform. This would help us appeal to the target demographic, place the brand in the forefront of the film and showcase some stunning photography and motion graphics.

Results

The commercial has been extremely well received by the client, Alpari, and West Ham’s fans and staff. The campaign is currently live, but we’ll report back with results soon!

Get in touch

If you are looking for an agency who can present your brand through commercial-quality video content, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"RAW is a thoroughly impressive outfit. They delivered each individual element on time and the resulting film was 100% on brief. Not only did they produce a superb piece of online creative, they've also left behind a happy agency and thoroughly satisfied client. We'd highly recommend them."

Tim Welland
Capitalize