Strategy • Insight • Creative
// Senior Cardiac Nurse
We were commissioned by The British Heart Foundation to provide the strategic direction and filming for an engaging film to help promote and explain the role of Senior Cardiac Nurses, as it found it difficult to recruit for this role.
We followed a nurse on her day-to-day roles, producing a film that gave insight into the position whilst presenting the role in the best possible light. The film explored interesting, varied and exciting elements to the role, with cinematic-style filming techniques.
The British Heart Foundation has seen a dramatic uplift in applications and a greater awareness and understanding of the requirements of the role from applicants.