Strategy Insight Creative

// Florida Uncovered Promo

Breed’s longstanding client, Virgin Holidays, wanted to engage their audience with a user-generated video that captured the essence of their customer’s holidays and complimented their ‘Unleash Your Mojo” campaign.

Approach

Virgin’s campaigns are renowned for their wit and humour and it was imperative that our creative stayed faithful to the brand’s image. Determining a clear narrative and then compiling images and videos from a choice of thousands was a demanding task, taking hours of careful deliberation and many cups of tea.

Results

An outstanding result for both Breed and Virgin Holidays, with over 320,000 views, 30 shares and 50 comments.

Get in touch

If you are looking at ways of getting your brand message heard by thousands of people and would like to discuss strategy, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"RAW have proven to be the kind of supplier I like and need to work with. The dedication they've shown has been brilliant and I know I can confidently enlist their services in the future on other projects."

Stephen Amfo
Breed Communications