Strategy Insight Creative

// Vodafone #Firsts – My #First Symphony Orchestra

Global advertising agency AKQA required a new partner to produce stand-out branded documentary films as part of their client’s Vodafone’s #Firsts series. The theme of the series is empowerment – enabling people to do things for the first time and share their stories with the world.

Chosen by a public vote in Spain, Francisco Hita – a secondary school music teacher, wanted to realise his dream of the #First Symphony Orchestra on the beach and spread the joy of music to onlookers on Almería’s beachfront.

Read the full story here.


Our involvement in the production process began by completing feasibility studies on hundreds of #Firsts applications sent into Vodafone, and then narrowing down the search to 7 finalists. Francisco’s #First beat off competition from all over Spain and, once announced, we entered pre-production to bring this ambitious dream into reality.

With the winner chosen, it was then down to us to liaise with Francisco and plan out his dream, doing our best to fully capture his vision in a way that would fulfill his idea and also make a brilliant film for Vodafone. We planned out the entire event before travelling to Spain and, once there, spent time filming the back story with Fran, meeting his friends and family and covering the build up to the performance.

It was clear to us that this #First had been a dream of Francisco’s for a very long time and we wanted to make this evident in the film. On the day of the event we had 5 cameras capturing the beautiful sunset; the beach; the sea; the orchestra; the crowd and, of course, Francisco in his element. We were able to capture some fantastic candid moments, bringing a heightened sense of emotion, warmth and humanity to the film.


AKQA, their client Vodafone (and local markets) and Francisco were overwhelmed with the final film and it now sits proudly amongst the other incredible stories in the series.

Get in touch

If you would like to discuss intelligent branded content, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

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Clients Include

"RAW partnered with us to deliver two branded documentaries for our client Vodafone as part of a prime global series. The projects they took on were highly ambitious but they managed to produce fantastic results. Their project management, client care and final execution exceeded expectation."

Quiche Campbell
AKQA / Vodafone