Strategy Insight Creative

// RE Teacher Recruitment Promo

evcom-silver-site3:nine Communications were looking for a film to aid their client’s new campaign ‘Beyond the Ordinary’, which aims to find and encourage more people to become RE teachers.

Approach

Inline with the campaign’s title, we suggested that the film could go beyond the normal case study interview set up and deliver something much more fun and engaging. 3:Nine were really pleased with our innate understanding of the tone they wanted for this campaign and loved our treatment involving drawn-on graphics. From initial pitch, we developed the script – to be delivered by a real RE teacher – and planned out the visuals that would complement the narrative, really capturing the fun and engaging tone.

Results

3:nine now have an engaging and modern promo for their client’s campaign, which can be effectively used across social media and online to inspire people to teach RE. The film has recently been shown on BBC news, giving great traction and added value to the campaign.

To find out more, visit: http://www.teachre.co.uk/beyondtheordinary/

Get in touch

Do you think a promo film would add to your next campaign? Please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

Clients Include

"We needed an agency that understood how to tell a heart-breaking story with warmth and compassion. RAW recognised what we wanted to achieve from the start and we felt comfortable letting them do what they do best. RAW were a pleasure to work with and produced an amazing video."

Helena Agustsson
Princess Alice Hospice