Strategy Insight Creative

// Video Strategy

Whether you want to amaze, compel, engage, inspire or motivate your target audience, we can create a video strategy to achieve the desired emotional response. It all starts with understanding your organisation, goals, key messaging, and target audience, whilst being mindful of potentially competing material.

Emotionally intelligent thinking.

Put simply, a strong video strategy provides the direction to achieve the desired outcome and emotional response you desire.

Our strategy phase includes:

  • Understanding your organisation
  • Defining goals, calls to action and scope
  • Key messaging and brand strategy
  • Psychological, emotional and demographic profiling
  • Emotional response design
  • Presenting creative treatments and storyboards
  • Production planning and logistics
  • Platform distribution strategy and planning

That’s what we do.

It takes strategic, insightful and creative thinking to devise such video strategies, but that’s what we do for organisations such as The Royal British LegionLive Nation, Rescue Global and Twitter.

Get in touch

If you would like to discuss creating a superior strategy for your next video communication, please get in touch with Ollie Machin, our business development manager, on 020 7831 6060.

Where next?

"As a commissioner at Sony, I’ve worked with the RAW team a number of times and have always been extremely pleased with the results. Their professionalism when dealing with high profile talent is extremely reassuring and their efficiency with responding to requests, queries and tight deadlines is always second to none."

Zoe Wheeler
Sony Music
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