Strategy • Insight • Creative
// Video Strategy
Whether you want to amaze, compel, engage, inspire or motivate your target audience, we can create a video strategy to achieve the desired emotional response. It all starts with understanding your organisation, goals, key messaging, and target audience, whilst being mindful of potentially competing material.
Emotionally intelligent thinking.
Put simply, a strong video strategy provides the direction to achieve the desired outcome and emotional response you desire.
Our strategy phase includes:
- Understanding your organisation
- Defining goals, calls to action and scope
- Key messaging and brand strategy
- Psychological, emotional and demographic profiling
- Emotional response design
- Presenting creative treatments and storyboards
- Production planning and logistics
- Platform distribution strategy and planning