Filming, Video Production, Social Content, Multichannel Assets
This global social media campaign challenged the public to submit their dream #Firsts to Vodafone – who wanted to encourage and empower people to do things for the first time and share their stories with the world. We partnered with global advertising agency, AKQA, to produce a stand-out branded documentary series.
We considered hundreds of inventive submissions – from the mundane to the insane – to choose our favourite finalists for public vote across social media. One of the winners was Sue Jameson, a joy activist and laughter coach in South Africa, who dreamed of spreading joy throughout Johannesburg with the #First ever Laughter Mob.
