Strategy • Insight • Creative
// We have the new GH3!
We’re very excited at RAW towers to take delivery of a brand new Panasonic GH3 this week.
The GH3 is the latest mirrorless DSLR camera in the Lumix range and offers a staggering 72Mb/s internal recording rate, making the camera suitable for broadcast HD acquisition. It will interesting to see if the BBC approve the camera for delivery to their HD networks.
Whilst the DSLR video crowd have been busy following the Canon and Nikon herd, the Panasonic GH2 and now GH3 cameras have been quietly causing a storm in terms of portability, range of lenses and image quality. With the increased data rate on the GH3, the sharpness and colour accuracy will no doubt be much improved.
Post-production workflow is also improved, with the GH3 shooting native QuickTime files in the popular h264 codec meaning rushes can be instantly viewed and edited on modern non-linear edit programs.
We can’t wait to get working with the GH3 and we’ll post some examples on a blog post soon!
Here’s a couple of examples to whet the appetite:
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