Strategy Insight Creative

// Video Production for Medical Training DVD-ROM Video

RAW Productions were recently commissioned to produce a comprehensive training DVD-ROM for John Young Communications and Merck Serono, in partnership with NHS PCTs.

The purpose of the training aid was to educate other medical practitioners on a selection of gastric procedures and minor operations utilising products developed by pharmaceutical company Merck Serono. Attention to detail and careful shot selection was absolutely vital in this training video project to ensure that procedures were taught correctly.

The video production commenced earlier this year, with procedures, interviews and demonstrations being filmed at various hospitals and healthcare centres across the country. RAW were at hand to help light the scenes, advise on the best possible audio recording solutions and direct interviews and case studies. All video content was shot on-location using real-life patients who had given their consent to appear in the training DVD.

Once our video production assets were edited alongside footage taken from medical imaging equipment, the DVD-ROM production was carefully planned and authoring began in Macromedia Director. Vital information concerning the procedures was presented to the end-user using clear, bullet-pointed paragraphs and simple vector diagrams.

The final training video DVD-ROM was distributed to thousands of medical practitioners across the world earlier this year.

To discuss your video training product, speak to Ryan on: 020 7491 7620.




On Twitter @rawprouk

We're on the list - in our first year of applying too! #video #top50 #televisual
10 days ago
Take a few minutes to check out some brilliant video content this week
13 days ago
@Helen_Ridgway Thanks for coming! We forgot to give you yours to takeaway so it'll be in the post tomorrow!
19 days ago

On Instagram @rawproductions

"RAW partnered with us to deliver two branded documentaries for our client Vodafone as part of a prime global series. The projects they took on were highly ambitious but they managed to produce fantastic results. Their project management, client care and final execution exceeded expectation."

Quiche Campbell
AKQA / Vodafone