Strategy Insight Creative

// TV commercial & online video production for Centralway

We are delighted to be working with leading banking SaaS provider, Centralway. To kick off our relationship, we’ve been really busy this month creating a TV commercial, an online security animation and live action web promo.

In March we undertook a mammoth 2-day commercial shoot in lovely Greenwich village featuring a crew of 40+. Alongside some standard setups, we also facilitated a police escort-led tracking shot through busy London roads and stuck a £120k Arri Amira to the side of a Mercedes to achieve an ambitious external car angle.

We shot the live action promo in some fantastic, iconic London locations including the 360 degree champagne bar, Vertigo42, which at 400ft high had some amazing views.

Both shoots went really well and we extend our thanks to all of the actors and our crew who did a fantastic job of making London look so summery in March!

Following some extensive grading and sound mixing, the commercial is now airing on mainstream German TV and is soon to feature here in the UK.

You can watch the final commercial here.

Watch the behind the scenes feature here.

The live action security promo is here.

The animated security spot is here.

Here’s a selection of our favourite behind the scenes photos from the commercial:










On Twitter @rawprouk

We're on the list - in our first year of applying too! #video #top50 #televisual
10 days ago
Take a few minutes to check out some brilliant video content this week
13 days ago
@Helen_Ridgway Thanks for coming! We forgot to give you yours to takeaway so it'll be in the post tomorrow!
19 days ago

On Instagram @rawproductions

"The Royal British Legion asked RAW to help them develop the charity’s video output in an innovative way. The result was a body of content that has changed how people perceive us, from an old man’s club to a charity that is still relevant in the 21st Century."

Amy Gregson
The Royal British Legion