Strategy • Insight • Creative
// Prince Charles London Poppy Day 2012
It’s been a busy few weeks for The Royal British Legion and RAW Productions.
This year’s poppy appeal kicked-off on 24th October with a concert in Trafalgar Square headlined by Alesha Dixon and Pixie Lott (Watch it Here).
On the 1st November we were commissioned to capture The RBL’s London Poppy Day appeal, which was supported by HRH the Prince of Wales at Clarence House, where we were filming on the Royal Rota. The organiser’s of the LPD set an ambitious target to raise £1million in 24 hours!
We provided 3 DSLR production crews across 4 different landmark-London locations from 8am until 8pm and supplied the unique Poppy Appeal digital advertising content that could be seen displayed on the famous Piccadilly Circus signs!
You can watch the day’s highlights here.
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