Strategy • Insight • Creative
// Poppy Appeal Launch Concert in Trafalgar Square
The Royal British Legion’s Poppy Appeal launch went down a storm amidst huge media interest on Wednesday 24th October and this year did not disappoint; how could it with 2 of Britain’s biggest stars performing under the reassuring leadership of Lord Nelson…and of course Ben Shephard!
Alesha Dixon (Strictly Come Dancing winner, Britain’s Got Talent Judge and one of the UK’s best female MC’s!) and 20 year old multi-platinum selling singer Pixie Lott performed live to a packed Trafalgar Square in central London.
RAW Productions were trusted for the 3rd year running to provide a 4-camera HD Outside Broadcast (with 18ft Jimmy Jib) as well as a giant 100sqm LED screen. We also produced all of the promo VTs which were interspersed during the programme to help raise awareness of the Legion’s wide-ranging work.
The sun may not have come out, but the mums, dads and kids certainly did and judging by the photos above, they really seemed to enjoy themselves!
To see highlights from the day click here.
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