Strategy • Insight • Creative
// Pedal to Paris 2014
Pedal to Paris 2014 was another huge success for the Royal British Legion as hundreds of cyclists pedalled for 460km from London to Paris all for charity. We attached GoPros to numerous bikes so that we could see the cycling first-hand and get a real feel for the race. The RAW camera crew then joined the cyclists at the Arc de Triomphe as they arrived into Paris for the final stage.
As everyone gathered round the Arc, RAW interviewed participants who shared their incredible four-day experience and filmed general footage of the amazing, yet emotional atmosphere. It was great to see so many cyclists, amateur or otherwise, succeed in the Pedal to Paris challenge and raise money for a great cause. The participants are definitely in need of a well-earned rest…until next year!
Well done to everyone who took part in Pedal to Paris 2014! You can watch the video here – see if you can spot yourself!
In 2015, the Legion will be celebrating 20 years of Pedal to Paris so it will be a great year to get involved and raise money for the Royal British Legion. You can register here now.
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