Strategy Insight Creative

// Chipmunk E6 Shoot for Mission/Nokia UK

Following the success of our N8 campaign with Jason Hawkes, our friends at Mission PR commissioned us to make another series of films for their client Nokia UK. This time it was for Nokia’s E6 Qwerty campaign to feature hip-hop star Chipmunk reading a short story written by Terry Deary (Horrible Histories) on a Nokia E6. The aim of the project is to encourage a youth audience to read.

The shooting location was a fantastic old building near London’s famous Brick Lane that has been preserved for decades and is used exclusively for shoots. The steep creaking staircases of the 5 floor victorian town house lead to numerous rooms that contained little more than a chair and a few books. But the simplicity of the setup and the building’s character created an eery and daunting atmosphere that is noted throughout the videos and matched the script/book perfectly.

The creaky floorboards proved a bit of a pain for the sound however, so there was a lot of tip-toeing around in our socks! Having recently tested out the Sony PMW-F3, we thought this would be the perfect situation to use it for real…and we got some great quality shots out of it!  We got together an efficient production crew including a Stedicam operator, and a very busy lighting technician to assist the 4 scene shoot.

The shoot went well, especially given we had only 5 hours to light and shoot the 4 scenes. Press were also in attendance to cover the event and took some shots of the filming taking place. To our delight and surprise, we found the shoot being covered in a 2 page spread of the ‘Evening Standard’. Good times.

Here’s the finished result of the series:

Part 1:

Part 2:

Part 3:

Part 4:

 

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