Strategy Insight Creative

// Live 360 video @ PAX Boston

We recently travelled to the snowy city of Boston, MA with our friends at Nock agency to provide a live 360 degree video game experience at the world famous PAX gaming convention.

View the video here to see the behind the scenes of the event:

Nock were partnering with their clients YouTube and Google, who are launching a 360 degree video platform on YouTube in the coming months. This live experiential installation was to give visitors a taste of what’s to come on the site.

A gang of famous YouTube creators were on hand to appear in the videos with punters. We set up a green screen studio and lighting to enable us to capture their frolics and live key their performances on to a 360 degree video panorama. This would then be uploaded to YouTube with an ID number that the contributors would take away with them to view the content after 24 hours.

The execution required a month of pre-production – testing the live workflow and ensuring that the panoramas would be correctly stitched in the software. The video files were all created on the fly, with idents, camera layers and music being called live using switching software.

As far as we’re aware, this was a world first!

You can see the YouTube channel here, showcasing the films from the day, although it’s best viewed on a tablet or smartphone to enable the true augmented 360 degree experience.


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On Twitter @rawprouk

We're on the list - in our first year of applying too! #video #top50 #televisual
10 days ago
Take a few minutes to check out some brilliant video content this week
13 days ago
@Helen_Ridgway Thanks for coming! We forgot to give you yours to takeaway so it'll be in the post tomorrow!
19 days ago

On Instagram @rawproductions

"RAW created an excellent promotional film for our Polesden Lacey property. From writing the shot list, assisting with the script, scouting locations and advising on theme and content, they were professional, endlessly patient and helpful throughout. We are very pleased with the finished product."

Esther Worboys
National Trust