Strategy • Insight • Creative
// How Do You Wear Your Poppy goes viral!
Without doubt one of our most successful campaigns for The Royal British Legion since our relationship began back in 2006.
With all the creative produced in conjunction with The RBL PR team and production and delivery managed in-house, ‘How Do You Wear Your Poppy’ received press from over 30 mainstream publications and broadcasters, including The Telegraph, Sky News, The Times, Magic FM, the BBC and the Daily Mail.
All this coverage helped the video to achieve over 150,000 views and showed the general public that the only important aspect to wearing ones poppy, is that you’re wearing one at all.
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