Strategy Insight Creative

// HD Outside Broadcast and Global Webcast from Trafalgar Square

For the second year running, RAW were asked to provide an HD outside broadcast and webcast production solution for The Royal British Legion’s ‘Silence in the Square’ event in London’s Trafalgar Square on Armistice Day (11th November).

We were very excited about this year’s event as not only were we delivering content in high definition to national broadcasters, but also delivering an online stream at up to 1500kbps to a global audience of thousands across a microsite and Facebook fan page with our online partners Nonsense London. Registation began in October and custom Facebook tabs and registration pages were carefully designed at Nonsense HQ.

Watch the highlights here:

Behind The Scenes:

Prior to the event we were very busy at RAW towers producing a number of VTs integral to the show as well as creating 3D video idents to be played on the giant 100sqm LED screen in the Square. We also arranged for a dual HD waterproof timelapse to be installed on the roof of St. Martins-in-the-Field to capture the 24 hour setup, event and de-rig.

RAW were onsite from 6pm on the 10th November to see in the OB trucks and huge LED articulated lorry. Our partners CTV provided us with a beautiful HD OB truck with full production gallery, VT gallery and audio suite connected via fibre to 4 Sony HD camera channels around the square, including one mounted on an 20ft Jimmy Jib arm to capture some amazing elevated angles of the Square. Cables and communication channels were rigged, VTRs tested and audio feeds connected.

Friday 11th November proved to be not quite as wet as 2010! We arrived at 5am to welcome our satellite uplink truck and test operations before the show began at 10am. Ben Sheppard presented the show once again and the programme featured a fantastic line-up of performances and readings before the 2-minute silence at 11am.

Trafalgar Square was filled to the brim for the silence; quite a unique and moving experience to witness central London so quiet at such a busy time of the day.

As soon as the curtain came down on the show, we were straight back to RAW towers to produce a 5 minute highlights edit of the event and check on the progress of the webcast. Early indications show that around 100,000 viewers watched the webcast from as far as: Australia, Afghanistan, Portugal, New York, Kandahar, Turkey, California and Italy. Here are some selected comments from the live text channel:

Comment From Debbie
Isn’t this amazing – people from all over the world are joining together to show their respect and thanks to all those who have served and are currently serving.

Comment From 2nd Regiment RCA
The soldiers here at Kandahar in Afghanistan want to say a special thank you to all the young people, teachers and schools in the UK and round the world that are tuning in!

Comment From Sibsie
watching from Rockport MA in the US. Set my alarm for 4.30am so I didn’t miss it.

Comment From lynnette Bailey
Hello London … wonderful watching from California USA …God bless the soldiers and families

Comment From kathy b
what an amazing poinignant 2 minutes. so lovely to see the petals in the fountain. god bless every serviceman/woman past and present xxx

Comment From DianefromAus
Thanks to RBL for live-streaming I was able to share in your 11am silence 11 hours after ours in Australia

Comment From Tom Abbott
Many of our students at Birchwood High School in Bishop’s Stortford will be sharing in the live coverage as we observe the 2 mins. silence in our classes

Comment From Mrs Charlton Bothal
Our whole school will be sharing the 2 minutes silence.

Comment From Sarah Adams
So glad you are doing this, I am at work today but feel I can still show my respect via your webcast. Thank you for enabling me to take part.

Comment From 2nd Regiment RCA
Thanks everyone for your support. We are currently in Afghanistan and seeing all the support on here really has lifted our spirits. Thank you!

Comment From Beverley
wonderful! Our year 6 children were at the memorial laying a wreath on the schools behalf but all of the remaining children were together in the hall watching the broadcast – thank you from Beechview School

Comment From Hackleton
We will be joining you can’t wait 210 children in the school hall fingers crossed the link will work!

Comment From Rose
It’s very touching to be able to be part of the sevice at home !! Brillant idea .God Bless you all.

Comment From sonia
Loud and clear from Melbourne Oz

Comment From Lesley-Anne Hornbogen
Just wanted to say thank you for providing this facility – makes me feel very much a part of the ceremony.

Comment From Janet Williams
We are a Primary School in Fareham, Hampshire and we also have changed our day around to stream the live webcast to all our pupils. We Remember.

Comment From sonia
I’m watching this with tears in my eyes.

Bonus timelapse:




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"We were hugely impressed with the way RAW delivered this project for one of our largest clients. They took their time to create insightful storyboards and kept us up to date with every aspect of post-production so that it felt like a truly collaborative effort."

Dominic List