Strategy • Insight • Creative
// Halloween Hit for UKTV
In years past Halloween in the UK was celebrated with all the gusto of a three-week-old pumpkin that’s been used as a football by the local pub after kicking out time…but no more!
Taylor Herring were asked by UKTV to deliver a unique campaign to celebrate the launch of the 3rd series of ‘Paranormal Witness’ on their Really channel.
From one of the country’s most haunted locations we live-streamed a 4-hour show, comprising of 5 cameras and presented by renowned ghost hunter Yvette Fielding.
With 35,000 online views, 2.5 million impressions and trending throughout the night on Twitter, the campaign was deemed a huge success, bringing the Really website more traffic in 4 hours than it usually gets in a week!
On Twitter @rawprouk
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