Strategy Insight Creative

Poppy_Spend_Beach

// ‘Follow the Poppy’ interactive journey

When you buy your Poppy this Remembrance period, do you know where your donation goes and who it helps? We recently approached The Royal British Legion with a creative digital concept to help adults and children understand the wide-ranging support the Legion offers serving and ex-serving personnel.

‘Poppy Spend’ is an interactive, animated journey created by our digital partners Nonsense. The user is able to ‘follow’ a poppy through a number of richly-designed scenes and learn about the work the Legion offers to its diverse beneficiary profile.

Videos produced by RAW are dotted around the site to enrich the user experience and explain more about specific areas of support.

To date the website has received over 5000 views.

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On Twitter @rawprouk

We're on the list - in our first year of applying too! #video #top50 #televisual https://t.co/XoTYfFC8fa
10 days ago
Take a few minutes to check out some brilliant video content this week https://t.co/XFa0CdYJi6 https://t.co/XZkwAEfvNd
13 days ago
@Helen_Ridgway Thanks for coming! We forgot to give you yours to takeaway so it'll be in the post tomorrow!
19 days ago

On Instagram @rawproductions

"It was a real pleasure to work with the team at RAW who provided personal and instant support at every step of the process. I particularly appreciated the attention they paid to our brief and this continued up to the final minute, resulting in something we were all proud of."

Charlotte Green
VisionFund