Strategy • Insight • Creative
// ‘Follow the Poppy’ interactive journey
When you buy your Poppy this Remembrance period, do you know where your donation goes and who it helps? We recently approached The Royal British Legion with a creative digital concept to help adults and children understand the wide-ranging support the Legion offers serving and ex-serving personnel.
‘Poppy Spend’ is an interactive, animated journey created by our digital partners Nonsense. The user is able to ‘follow’ a poppy through a number of richly-designed scenes and learn about the work the Legion offers to its diverse beneficiary profile.
Videos produced by RAW are dotted around the site to enrich the user experience and explain more about specific areas of support.
To date the website has received over 5000 views.
On Twitter @rawprouk
10 days ago
13 days ago
19 days ago