Strategy • Insight • Creative
// Chromatte Green Screen
This week we’ve been literally up and down the country using our new Chromatte equipment! If you don’t know what it is, it’s effectively a green screen studio that we can fit into a rucksack!
The fabric, or the backdrop is grey to the eye and contains millions of tiny glass beads that act as reflectors: when any light (in this case the lens-mounted LiteRing from Reflectmedia) hits the fabric, it is returned on the same path back into the camera’s lens. This retro-reflectice process means the camera ‘sees’ the apparently grey fabric as a perfectly even blue or green background.
This morning we had a large high street bank in the studio, shooting mini-packages for their internal communications, which we have edited using after effects and earlier in the week we were in Nottingham with Tonic Life Communications, filming a pharmaceutical communications video for GPs.
We’ll get some before and after links up for you shortly so you can see how well it works!
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