Strategy Insight Creative

// Memory Walk 2014

The RAW team travelled up to Manchester last month to film Alzheimer’s Society’s Memory Walk in Heaton Park. These Memory Walks take place across the UK and are a great day to remember, fundraise and join in the fight against dementia – http://www.memorywalk.org.uk/. At Heaton Park, anyone can take part and complete either a 2k or 10k walk joined by family and friends or even their dogs.

We took a large crew so that we would be able to film all aspects of the 2k and 10k walks, from the start line to the samba band and everything in between. We even hired a drone to get some fantastic aerial shots of the crowds and walkers crossing the finish line.

The Memory Walk was a real success and everyone enjoyed the fun and positive atmosphere – what a great way to raise money for people affected by dementia. We look forward to next year’s walk.

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