Strategy Insight Creative

// Alpari / Get In The Game

With our memories of the 2014 World Cup in Brazil fading quicker than a refereeʼs foam free-kick line, weʼre happy to have some good news to share!

Two months ago we began work on our first project with brand fan agency Capitalize.

West Hamʼs shirt sponsor and the cityʼs leading currency traders, Alpari FX wanted to create a high-end commercial that would not only launch the 2014/15 kits (home, away and third), but also provide West Ham fans with clear messaging on Alpariʼs trading platform.

Directed by Dan Sully, (Elbow, Will Young, Miles Kane) and shot on the RED Epic by DoP Ben Fordesman (Duke Dumont, Nike, The Sunday Times, Enterprise) at 3 Mills Studios, the spot can be seen at Upton Park, home of the Hammers, and online throughout next season.

Or, watch it here.

Production Credits:

– Director: Dan Sully

– DOP: Ben Fordesman

Exec Producers: Lizzie Bacon / Catriona Mowat / Ben O’Shea / Chris Russell

Producers: Thom Green / Elliot Tagg

– Creative: Louisa Wells / Mark Rundle

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